The Situation
Chocolate gifting during festive season is considered as a safe gifting
option due to its connect with all age groups and the symbolic "meetha"
value being built into the category
Nestle Selections is one of the major brands in this space and given the
nature of the category, they keep rejuvenating their range to bring in
newness
The Task
Nestle Selections gift pack range to be created such that it carries occasion specific cues. Also should have a premium look and feel to enhance the perceived value of the pack.
DYW Solution
We created a design that communicates festive cues and yet can be extended as a generic non-occasion specific gifting option. Light, ribbon & colors were used to infuse festivity.
Subtle usage of colors cued premiumness and the Chocolate pool was used to add to the appetite appeal
Contact: Mumbai:+91-022-40406767 Delhi:+91 11 26548089
Website: www.dmayellowworks.com
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