DY Works’ intervention crafted this iconic brand from nomenclature to visual identity and shaped their success story.
Most iconic brand identities stand the test of time and are relevant over decades. Reliance Greens, at the Jamnagar Township is one such identity.
Crafted in 1999, the identity was crafted to create significance and reflect an evolving organization. After 15 years, this identity is unchanged and has indeed stood the test of time, when many companies have identities that have needed rejuvenation to stay current, and relevant to their audience.
Brand Task:
Reliance Township, a self-contained township, houses over 2,500 of the employees and their families at Jamnagar. Sprawling over 415 acres of land, the township has been designed to provide the best possible residential, educational and recreational facilities to the employees.
The township includes fully furnished housing for the employees, as well as a medical centre, school, playgrounds, temple, community centers, health centers, banks, mall/supermarket, gas station, parks, swimming pool, a golf course, tennis courts etc. DY Works partnered with the Reliance brand team to create nomenclature, brand manifestation and other visual communication for the township.
Reliance Township, a self-contained township, houses over 2,500 of the employees and their families at Jamnagar. Sprawling over 415 acres of land, the township has been designed to provide the best possible residential, educational and recreational facilities to the employees.
The township includes fully furnished housing for the employees, as well as a medical centre, school, playgrounds, temple, community centers, health centers, banks, mall/supermarket, gas station, parks, swimming pool, a golf course, tennis courts etc. DY Works partnered with the Reliance brand team to create nomenclature, brand manifestation and other visual communication for the township.
