On the heels of the Amul's India Book Promo comes a feature done by Mid Day.
View the Amul's India promo on Youtube.
View the Amul's India promo on Youtube.
Showing posts with label book reading. Show all posts
Showing posts with label book reading. Show all posts
28.5.12
DY Works - Amul's India - Book Promo
The Amul ads have been 'live' and still bring smiles to people's faces. DY Works presents and anthology of these icon ads created by Da'Cunha Associates - a 'living' collection -- which pushed the reader to engage and analyse rather than 'collect'.
The Amul hoardings are markers of Indian contemporary and popular history and have touched many lives. Read views of various eminent personalities like Amitabh Bacchan, Harsha Bhogale, Santosh Desai, Cyrus Broacha, Milind Deora, Rahul Dravid, Rajdeep Sardesai, Sania Mirza, Shobha De, Shyam Benegal, Sunil Gavaskar, Sylvester daCunha and of course Dr. Kurien -- who gave us a few words. The people behind the brand were roped in as well including Rahul daCunha, Manish Jhaveri, Anil Kapoor and Alpana Parida.
For more information on Corporate Branding, feel free to contact us at DY Works -
Mumbai: +91 022 40406767, Delhi:-+91 011 26548089,
Website: www.dyworks.in, Email: contact@dyworks.in
24.3.10
Mother Pious Lady - A book Reading by Santosh Desai
It was an evening to remember. An honor for DMA Yellow Works to host Santosh Desai, columnist, observer and author of the "un-put-down-able" book - Mother Pious Lady - Making Sense of Everyday India.
Aptly put by Paritosh Joshi (who welcomed the author); the book presents palpable glimpses of everyday India woven together as a quilt. Each chapter selected by Santosh had the audience visualizing and roaring with laughter in their seats.
This is a must read for all who wish to laugh at simplest of traits that make us Indians. We at DMA Yellow Works had the good fortune to meet Santosh personally and hear about his motivation and discuss aspects of the book with him.
It will not be long before the "Itch" or the "Scooter" are once again reignited in the minds of Indian readers... and we have this gem of a book and its brilliant author to thank for it.
Aptly put by Paritosh Joshi (who welcomed the author); the book presents palpable glimpses of everyday India woven together as a quilt. Each chapter selected by Santosh had the audience visualizing and roaring with laughter in their seats.
This is a must read for all who wish to laugh at simplest of traits that make us Indians. We at DMA Yellow Works had the good fortune to meet Santosh personally and hear about his motivation and discuss aspects of the book with him.
It will not be long before the "Itch" or the "Scooter" are once again reignited in the minds of Indian readers... and we have this gem of a book and its brilliant author to thank for it.
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