Growing Taller ! Complan packaging re-design

Enriched with 23 vital nutrients in balanced proportion Complan is the only nutritional supplement that promises superior height growth in children,it also stands for complete planned food in a drink.

AN URGENT REQUIREMENT

Complan was packaged in a glass bottle for several years, however the tallness of the bottle was the differentiator. Even while the competitors ( Horlicks, Boost , Bournvita) had moved on to softer and lighter mediums like PET bottles, Complan was shelved as bulky big bottle. The action to convert Complan to a friendly and contemporary format was an immediate mandate to DYW.

OUR ROLE

Study the category and understand the space that would be occupied to place the bottle on a household shelf or a retail shop Develop a structure that would resonate with the brand personality (Extra Growing Power) and create a visual vocabulary for the new packs.

THE GROWING OUTCOME

A tall strong structure, which highlighted the growth aspect of the brand (Physical and Mental). A creation of an ergonomic friendly pet Jar and graphics which set the new 'avatar' apart from the competition.

DYW through this engagement captured the Complan brand essence and promise through to market!

Contact:Mumbai:+91-022-40406767 - Delhi:+91 11 26548089
Website: www.dmayellowworks.com

Complan enters Toddler segment with Nutri-Gro

Complan Nutri-gro.

Mothers are always worried about their children’s health and growth during their adolescent stage. They are constantly in search of various food products that suit their children’s taste as well as provide nutrition. Since it’s about their child, mothers would never compromise on the quality and thus look for a trust-worthy option. Complan which already has a strong equity in the market in Nutritional food supplement segment had an opportunity to tap the toddler’s market.

DMA Yellow Works was approached for brand name and identity creation, packaging graphics and structure design.

The objective was to provide a scientifically formulated nutritional food supplement to children of 2+ years in three lovable variants: chocolate, Badam kheer and strawberry.

The challenge was to create a design which had seriousness, maturity, premiumness as well as some kiddy appeal to the graphics.

The Result: The Complan Nutri gro names connotes nutrition for the growing child and the design is well balanced by using gold for premiumness, teddy pictorials for kid appeal and the immunity mnemonic connoting scientific formulation. The mnemonic connotes immunity and vital nutrients such as DHA and milk protein for the child.

For brand identity and structure design, contact DMA Yellow Works.