When corporations create brand identities, they design and craft symbols that represent their lines, business or philosophy. The result is a differentiated visual identity that both enhances how these corporations are regarded; as also acts as a receptor of all perceptions about the corporation. Eventually, the symbols get so loaded with meaning, that a single glance at them unlocks defined associations in the minds of the viewer.
The design sophistication, choice of colour and the elegance of crafting all add to the power of the symbol and add elements of professionalism, quality and trustworthiness to the overall corporate brand.
The political symbols in India are handed out by the Election Commission – and at best are chosen from the repertoire on offer.
There is little scope in design (some of the symbols are used in colour as well), but the opportunity for the symbols to have a deeper meaning is certainly present.
Apart from AAP, and for the first time in a small way – Congress; no other party has used their symbol to describe or further their philosophy and manifesto.
The design sophistication, choice of colour and the elegance of crafting all add to the power of the symbol and add elements of professionalism, quality and trustworthiness to the overall corporate brand.The political symbols in India are handed out by the Election Commission – and at best are chosen from the repertoire on offer.
There is little scope in design (some of the symbols are used in colour as well), but the opportunity for the symbols to have a deeper meaning is certainly present.
Apart from AAP, and for the first time in a small way – Congress; no other party has used their symbol to describe or further their philosophy and manifesto.
