India is a very social country. People love talking, about everything under the sun from rocket science to global economy to what time the neighbour’s daughter returned home the previous night. We love to talk, gossip, discuss and debate with an authority that seems formidable on the subject but rarely has enough substance if tested. Just for example, last evening as I was returning home by the
local I overheard two co-passengers discussing the about-to-start FIFA World Cup
and how Real Madrid are the favourites having won the Champions Trophy! I did
not bother pointing out the several flaws in each of his statements; he was
just another brick in the wall.
But as we have evolved, so has our ability to consume data and information from everywhere around us, grasp the finer points and then make our conversation more relevant. We consume at an immense pace, keeping track of not only ours but pretty much the world’s activities through the virtual world that is wrapping us. Whether it be stalking a friend’s FB wall or following their thoughts via Twitter, we are everywhere consuming all kinds of information, and then happily spreading it around. Social collaboration is at its all-time high without an end in sight.
We just love being social!
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Source:http://thinkmarketingmagazine.com/
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