A Great Experience

Like every other new joinee, I was extremely perturbed before entering DY Works. What will the place be
like? How will the people be? Will I learn new things? How will my experience be? These questions kept playing on my mind, but I was put to ease at the end of my first day itself.

The ambiance was much more relaxed and friendly than I expected. I admired how people had so much to do and yet took the time out to speak to and explain things to a new person. It did not take me long to realize that DY Works was a closely- knit organization, with a management that truly cared for the welfare of everyone. I was amazed at how they had a massage and yoga session during office hours.

I think one of the most fun days at DY Works was when we had to create the letters of ‘DON’T STOP’ in a
three- dimensional, creative and unique way. It was amazing how every team came up with something so brilliant and unique. Another fun day was the day when we celebrated Diwali with the decorations, games, food and bonding. Though there was a lot of work, many such wonderful experiences filled my time here.

My experience here was truly like no other. I had come here to learn and I managed to learn a considerable amount about marketing. Whenever I had too much work that was boring and taxing, there was always a fun assignment in the middle. One such assignment was that of making word maps, which I found really cool. As I put together presentations, I learned some interesting things about the coffee market and the hair care industry. I liked how, there was someone (Ashita) always there whenever I had any questions, concerns, to teach me things, to review my work and in general.

There was a lot of work, but it also came with a considerable amount of learning. The leading FMCG client based team - Ashita, Snehal and Vinay- which seemed like the team that burnt the midnight oil way too often, was great and it was a pleasure working with each one of them. As I said, my experience at DY Works was wonderful and I will definitely miss the people, work and the experience, as I go back to my life as a college student.

By Neha Daswani
Marketing Intern,
DY Works

Showing off My Cool Job

So this is just a wide eyed account of how interning with the New Media and Retail departments is (yes, I know it sounds like a lot of stuff, but really it is just fun learning nothing high-fundoo intimidating). I honestly have very little experience of working overall but I always really wanted to experience life at a media firm. It always sounded so cool, so chilled, with all these smart, bright people with very unique style statements, who came up with the jazziest designs, campaigns and witty tag lines! So when my B-School announced DMA Yellow Works as one of the recruiting firms, I jumped at the chance!

I read up every possible piece of item available on the internet about them and all of their 12 big bosses, the clients, work and life. Felt like somebody had read my mind on exactly what I was looking for in an internship!!! And thus began the process of worrying about making it in somehow and here I am!

The two weeks here have been such a whirr, the excitement never dying down!

They just swooshed by between the projects, scouting for lunch places every day, making merry and non-stop friendly banter with John the Social Media guy, and the other two interns Swati (the fun one) and the Big-shot IIT-IIM-Deliotte guy Piyush (I was just kidding Piyush, it’s actually damn cool to have someone so smart around).

Image Courtesy - Arnab Roy

 The evening brought the yoga sessions (where the sir makes us “go to max and then slightly beyond max”- his catchphrase that everyone else says for him now-a-days), the evening snack that I so love not just for the suspense that is maintained around what it will be for some reason, but also for hearing about what all the other teams do all day! They’re always so busy doing stuff like giving out names to these chips, lassis, shampoos and whatnot, creating such gorgeous labels, the store displays, and all the fun online content these brands give out; basically designing our thoughts about these brands. It’s actually so fascinating and sort of creepy how they direct our thoughts completely!