Astrology Website joins the New Media bandwagon

JagjitUppal.com, an online Atrology site is the latest site out from the digital team at DMA Yellow Works. Promoted by Mr. Jagjit Uppal, a prominent astrologer who grew famous with his programme "Bolen Taarey", on Zee TV in 1992-93. His consulting practise has grown significantly and now reaches international destinations as well.

The key challenge for the DYW Digital Branding team were as follows -

• Aesthetically make the website more appealing
• Upgrade the technology to ensure that the website became CSS compliant
• Ensure that the website was compatible for Search Engine Optimization
• Link the site to an online transaction engine

Here is a quick look at the before and after -

Website Usability and Task Analysis were used to make the site more organized. The redesign has resulted in increased time on site, greater search engine reach, which has resulted in more than 3000 hits on the day of the launch.

To develop an Astrology website like this, contact DMA Yellow Works.

Sugar Free Tealite - Diet Ice Tea Packaging Design and Launch

Sugar Free is well known and has a strong equity when it comes to health and low-calories. Sugar Free launched a powder mix iced tea in the market under brand name D Lite but it resulted as a non mover. There were two reasons for the same. One that powder mix format had a low shelf life and hence not profitable considering the supply chain. Secondly D lite was a carbonated drinks brand which was again a non mover because the consumers were moving away from carbonated to non carbonated drinks. The big idea hence was to launch a ready to drink iced tea called Tea Lite which would appeal to the youth and fitness freaks.

For Packaging Design or Web Design like this contact DMA Yellow Works > 

Visit the Sugar Free TeaLite Website >