Sugar Free is well known and has a strong equity when it comes to health and low-calories. Sugar Free launched a powder mix iced tea in the market under brand name D Lite but it resulted as a non mover. There were two reasons for the same. One that powder mix format had a low shelf life and hence not profitable considering the supply chain. Secondly D lite was a carbonated drinks brand which was again a non mover because the consumers were moving away from carbonated to non carbonated drinks. The big idea hence was to launch a ready to drink iced tea called Tea Lite which would appeal to the youth and fitness freaks.
Packaging design is really important for products.It tells us what the product is and how to use it. It also show what the brand stands for and make us remember it. packaging design gold coast
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