Honoring women of excellence

A  power packed evening to honor women achievers across all walks of life - An Award for Women, Voted by Women.

 

Brand Task
Kelvinator and SoBo Films wanted to create a power packed evening to honor women achievers across all walks of life - An Award for Women, Voted by Women.

The show called Stree Shakti Womens Awards 2014, was to be a mix of power packed performances, awards and video profiles, including background stories of the awardees.

DY Works was entrusted with the task of coming up with the brand identity for Stree Shakti - one that would encapsulate the essence of the new age woman and her various facets and roles.  The mandate was to avoid the existing clichés and reflect contemporary values of  woman achievers.


Brand Solution
DY Works decoded the terms ‘Stree’ and ‘Shakti’ and how these manifest the personality, drive and essence of women achievers, to then create an identity that would reflect all of these traits. This identity captured the idea of an age old theory of how the combination of body, mind and soul come together to create a force that makes one go beyond the call of everyday duty.

Brand Insight:
Nature has three main elements – Air, Water and Earth. These power Nature in being the way it is – powerful, productive and permeating.

In the same fashion, the combination of the power of a body, mind and soul make the individuals and groups that Stree Shakti Awards seeks to identify and honour. Using this idea with the visual inspiration in a ‘propeller’, the identity reflected and celebrated women and their many traits.

Taking the concept of the triad that makes up the body, mind and the soul, we see it essentially as the propeller that drives. Mapping it to the various facets like grit, hyperkinetic liveliness, flexibility and fluidity that make the achievers who they are, the logo and the identity have come into being.

It also about the many facets and arenas where the spirit of empowerment can manifest itself whether it is by mentoring, inspiring or by personal achievement.

Impact:
The logo has been well received, in fact,  noted lyricist Gulzaar Sahab was inspired and enamored by it as well!

DY Works is Brand Strategy & Design Firm based out of Mumbai

DY Works wins 6 awards at World Brand Congress (Mumbai)

For award wining brand solutions contact DY Works.

Indian Wins at Innovation in Media 2011 !

Four Indian entries have won at the recently held Internationalist’s Award for Innovation in Media 2011.DY Works (erstwhile DMA Yellow Works), Media Direction, OMD India and Lintas Media Group were the Indian agencies in the winners list this year. Thethird edition of the awards ceremony was held on 25 May in New York.

DY Works bagged the only silver medal among Indian agencies at the awards for their entry for Hershey’s chocolate syrup titled ‘You can do more with milk’. Media Direction’s entry for Siemens titled ‘New Age Content Co-Creation’ won a bronze in the same category.OMD India won a bronze for their entry titled ‘Johnson’s Baby Lories (Lullabies)’in the category of ‘A Local Brand or Service in a Local Market with innovative media solutions worthy of international adaptation or of world class standards’.

In the same category, Lintas Media Group also bagged a bronze for their entry – ‘Unit Trust of India
(UTI) presents Financial Advisor Awards 2010’.

What Works, Wins!

How DY Works won the Silver at the 2011 edition of 'The Internationalist Awards for Media Innovation' in New York, USA.

25th May, 2011, New York: DY Works, one of India's oldest and largest brand consultant and design house believe their credo strongly enough to put it in their name: 'solutions that work'. A fine example of this coming to life is how this affected Hershey's Syrup.

A product which typically works best with ice cream and was thus being sold as such was seeing stagnation in sales. Without much of an ATL budget to speak of changing consumer behavior to stocking (vanilla) ice cream in the refrigerator was as good as impossible. What the brand needed was some serious rethinking of its international strategy given the Indian context.

Enter DY Works: brand partners to Godrej Hershey's for the last 6 years .
After several interactive consumer immersions, brainstorming and client engagement sessions, the idea to shift consumer perspective was born.

'Do More With Milk': shift from the micro-niche vanilla ice cream topping to the ubiquitous milk. Ride the perennial mother child fight of enforcing milk consumption and position the brand as a camouflage. Make a chore for both mother and child fun and liberating.

Pack sleeves, Free Standing Units, Island Units, select modern trade was innovatively dressed up with the message seeing a spike in sales by 75% and growth in Rupee sales by 114%.

This was recognized and feted in the 3rd Annual Internationalist Awards for Innovation in Media. This award records international examples of best practices in media. Beating competition from countries which included Australia, Canada, Brazil, Germany, Hong Kong and the USA.This award is yet another reiteration of DY Works commitment to making a tangible positive difference to their client partners.

And a testimony to why they are named as they are!

DMA Yellow Works design wins PFFCA Awards 2010 for Structure & Graphics design for Improved Aesthetics

Brand - Complan Memory

Complan an iconic brand in India is popularly known for "Physical Growth Achievement" amongst kids. It is considered as a Gold Standard in Nutrition by mothers and medical fraternity both. Complan has always looked for ways to improve the physical growth of children through innovation in taste, introducing new flavors and improving the packaging for compelling communication and because of its successful endeavors in the past was awarded the Superbrand Award in 2005.


Today Complan has embarked on a new journey and extended its franchise from a mere physical growth catalyst to a Memory Booster. In today's time parents and kids are under tremendous pressure to perform and deliver results. While mothers are constantly challenged in nurturing and taking care of the family, kids on the other hand are facing the challenge of coping up with peer pressure and studies. In a research conducted amongst kids, failure to memorize everything and the ability to remember them at crucial points (exams/tests) emerged as the biggest concern, both for kids and parents. Both the factors effect the performance and the results.

Complan identified this need and introduced Complan Memory which is fortified with 5 Brain Chargers that increase the brain power in kids. Now kids can have Complan Memory and enhance their ability to absorb more knowledge and also recollect them when needed. Complan has always maintained its essence in providing a solid foundation for growing kids and now it dutifully prepares them for the future with greater intelligence and superiority.

Complan Memory has been awarded the PFFCA (Paper, Film & Foil Convertors Association) Award for "Heat Shrink label for rectangular big jars" in the category of "Structure & Graphics design for Improved Aesthetics". The Design has been developed by DMA YELLOW WORKS.

Links

• DMA Yellow Works
  
• Complan Memory Webpage