Premium sachet collection in the techno world of Clear Shampoo

Brand Task:
To redesign sachets for Clear making it premium, contemporary and sleek, in line with the new bottle designs. The new bottle design apparently, is a clear winner as per the research for the global re-launch.
It has to be ensured that the sachets have a futuristic look and good shelf throw which is currently missing ,with respect to the bottle and design adaptation
Brand Solution:
DY Works suggested a clutter breaking square structure which would help the sachet position itself differently from the others in the category
DY Works used the mnemonic and the bands as per the bottles but gave it a distinct identity of its own which ensured the required impact without losing the brand architecture
The design was done ensuring that sachet was in line with the bottles in terms of appearance and perception being technologically advanced, up-market and sophisticated with a touch of elegance
The BOP was also developed with great precision and emphasis was on laying out all the content systematically The variants can be identified with the different colored mnemonic

Complan enters Toddler segment with Nutri-Gro

Complan Nutri-gro.

Mothers are always worried about their children’s health and growth during their adolescent stage. They are constantly in search of various food products that suit their children’s taste as well as provide nutrition. Since it’s about their child, mothers would never compromise on the quality and thus look for a trust-worthy option. Complan which already has a strong equity in the market in Nutritional food supplement segment had an opportunity to tap the toddler’s market.

DMA Yellow Works was approached for brand name and identity creation, packaging graphics and structure design.

The objective was to provide a scientifically formulated nutritional food supplement to children of 2+ years in three lovable variants: chocolate, Badam kheer and strawberry.

The challenge was to create a design which had seriousness, maturity, premiumness as well as some kiddy appeal to the graphics.

The Result: The Complan Nutri gro names connotes nutrition for the growing child and the design is well balanced by using gold for premiumness, teddy pictorials for kid appeal and the immunity mnemonic connoting scientific formulation. The mnemonic connotes immunity and vital nutrients such as DHA and milk protein for the child.

For brand identity and structure design, contact DMA Yellow Works.

Nycil extends from Prickly Heat Powder category to Skincare Talc space

Nycil Deo-Fresh

Nycil with more than 40 years of legacy is a market leader in the prickly heat powder category. The brand recently got revamped with new graphics and communication. Considering the equity of the brand and the growing talcum powder space, it was strategically decided to introduce the brand in this segment. Prickly heat powder segment is heavily affected by seasonality and the brand loses its presence in winters and other times except summers.

Hence, DMA Yellow Works was approached to create the brand extension. Nycil Deo-fresh as the name suggests is a fragrant refreshing talcum powder that promises to absorb sweat, fights body odour causing germs and provides de-odorising fragrance.

The objective was to build an imagery of “Summer Skin Health” talcum powder along with being contemporary by way of graphical design as well as structure design.

Our Approach:
We researched and derived design cues, visual hooks, forms, moods, colour codes and shapes by looking at the entire skin care products used ranging from sunscreen lotions, sweat absorbers to deodorants.

The Result:
Nycil Deo Fresh colours and swooshes communicate a refreshing and soothing feeling. The “chakra” mnemonic connotes the efficacy of germ-killing, fighting body odour and overall protection from bacteria. The two variants Aquamarine and Fresh Floral are best explained through distinct colours as well as droplets and floral rendition in the background. The structure has a unique shape showcasing style and modernity. Moreover, it is convenient for the user to hold the bottle because of the grip given on the sides. Inspiration for the slider mechanism is taken from the mobile phone camera slider (usually in Nokia) which is unique as compared to common roller. Overall the pack connotes maturity, modern-ness and effectiveness.

View this product in a television commercial.

For graphic and structure design, contact DMA Yellow Works