Premium sachet collection in the techno world of Clear Shampoo

Brand Task:
To redesign sachets for Clear making it premium, contemporary and sleek, in line with the new bottle designs. The new bottle design apparently, is a clear winner as per the research for the global re-launch.
It has to be ensured that the sachets have a futuristic look and good shelf throw which is currently missing ,with respect to the bottle and design adaptation
Brand Solution:
DY Works suggested a clutter breaking square structure which would help the sachet position itself differently from the others in the category
DY Works used the mnemonic and the bands as per the bottles but gave it a distinct identity of its own which ensured the required impact without losing the brand architecture
The design was done ensuring that sachet was in line with the bottles in terms of appearance and perception being technologically advanced, up-market and sophisticated with a touch of elegance
The BOP was also developed with great precision and emphasis was on laying out all the content systematically The variants can be identified with the different colored mnemonic

Creating the Green Tea World For Taj

 Brand Task:
There is the new boom in the market for the Green Tea category .Wanting to captivate on the opportunity The Taj team wanted to come up with its own Green Tea range.
The brand wanted to create a space for itself in the lifestyle space rather than in the health zone. The Taj green needed a new fresh look but had to be well aligned to the existing Taj architecture.

Brand Solution:
DY Works studied the Green Tea category extensively to pick the right lifestyle cues which have been interpreted on the pack via the ingredient and origin shots which are the main design elements driving the pack.
The visuals used to connote the variants of green tea were very well thought through and articulated in terms of aesthetics and simple interpretation.
We designed the pack on the lines of the Taj architecture maintaining delicacy and finesses via the Taj motifs and visual imagery.
The pack has been designed with a lot of aesthetic and sophistication value while keeping it flexible for extension to other variants within the category in the future.
The BOP has a very elegant touch to it, by the motifs and other design essence and  maintaining the consistency with the FOP.

Power of 100 lemons lead to one clean swoosh

Brand Task:
A re-launch after 5 years for Vim bar by offering a strong consumer proposition of Faster Degreasing with the existing technology/formula.
Boost the product through more authoritative packaging graphics which communicate the proposition to the consumers

Brand Solution:
We revived the branding logo and extended the unit of single lime to a row of stacked limes, depicting the empowered impact of lime
The impactful swoosh further enforced by the power of lime portrayed through the strong rays of lime entering the vessel & acting as the most impactful degreasing ingredient.
The potent swoosh connoting the cleaning power of the brand in just one stroke with no efforts and consuming the least amount of time.
We have used  fresher and more vibrant greens (color) as compared to the current pack going under re-designing as the entire pack, right from visuals to color to text needs to be extremely obtrude and power driven.

Domex : The Master Blaster

Brand Task:
The HUL Domex team wanted to communicate its new product feature i.e it turns from white to green during usage. This new product feature leads to perceptions of efficacy in the minds of the consumer.
To make the pack more engaging and informative, but not cluttering the packaging.
Brand Solution:
DY Works studied the product (toilet cleaner) category and found out that Domex is the most de-cluttered pack in the category. However the messaging hierarchy was amiss and communication cues were weak.
Some insights that DY Works gathered from the consumer research were implemented for the packing graphics as well .Like the brand identity and the core pack color (blue) were retained as the consumers identify with it. Further we decided to showcase graphically the Indian and western style commode which was clutter breaking in itself for the category.
We explicitly worked on the layout of the pack ensuring a systematic messaging hierarchy and to be able to highlight the new product feature via an active green formula (nomenclature) depicted by scientific mnemonic which works well with the imagery of the brand, ensuring its core claim of killing all germs dead.
We followed a balanced approach in designing the pack since there was a need to communicate the functional benefits upfront and thus it was a mixture of core facts and aesthetics.

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Kellogg's Chocos – Healthy Chocolaty Breakfast!

Brand Problem

•Kellogg's approached D Y Works to revamp the current pack in order to introduce the whole grain story and to make it more chocolatier.

•Client wanted us to take the whole grain story on the Back of Pack to communicate the benefits to the mothers (customer).

Brand Solution

•We studied the world of a kid and the mother and found merit in communicating the consumption cues on the front of the pack. This not only made the pack appetizing but also educated the customer about how it’s eaten.

•We introduced a chocolate swirl on the Front of Pack to make it look more yummy and indulging.

•Created a balance between the whole grain story and chocolatiness on the BOP

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Bringing Alive Godrej Storage Solutions

Strategy
The Godrej Storage Solutions product is created with the future in mind. Future environment, future trends and future concerns. The customers of Godrej Storage Solutions seek a gamut of advantages from their storage partners - lead time, safety, durability & maintenance. Most of the players in the category claim to be product specialists offering value for money. Godrej Storage Solutions needs to re-define the category asking customers to look beyond just lifeless ignorable boxes stacked in a warehouse.
Visual Expression
The visual expression will enhance the core value reassuring the customer the promise to be achieved. The barcode is the key identifier of any stock in the warehouse. It is what differentiates and brings alive the stock giving it an unique identity. The Godrej Storage Solutions visual expression finds its inspiration in this elemental identity that tags and identifies each stock – the barcode.At Godrej Storage Solutions, we believe all stock units are active participants of the business, and it is this core vision that helps us bring alive our business.

  

 

                                                   Extension of Visual Language 

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089  

Website: www.dmayellowworks.com

India's Leading Forklift Manufacturer - Godrej Material Handling

Strategy
The industry today is rapidly evolving in face of newer technologies and new entrants. From focusing primarily on rationale led claims, the players within the industry are graduating towards offering a more progressive and comprehensive service set.Lineage claims are today being substituted with newer, richer propositions based on a deeper understanding of customer lifestyles and expectations.Thereby creating impetus for businesses to actively craft a more resolute approach in all aspects of customer business.

Visual Expression
Our visual expression stems out of our brand thought- “Perpetual Motion to guarantee you uptime”. Perpetual motion is best expressed by the Infinity ribbon which illustrates the endless and unbounded nature. The never ending aspect of the expression also signifies core promise of our brand- A promise of uptime. All the time. The texture of visual expression is inspired from the fundamentals of a Material Handling equipment. A Material Handling equipment has forks- and that is represented by ‘L’ in the visual expression. The continuity of this unit in infinity, forms the visual expression of Godrej Material Handling.

                                 Extension of Visual Language

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Adding Spark to Godrej- Electrical & Electronic

Strategy
Godrej Electricals & Electronics are a symbol of strength,passion and experience for its consumers and clients.The customer seeks world class service and customized solutions which are uninterrupted and continuous. He seeks precision and an active team who takes initiative to deal with problems and solve them.Customers today expect service excellence and minimal down time.They trust companies which have quick response time and superior technology to address all their needs.

Visual Expression
The visual expression of Godrej Electricals & Electronics business has two elements.The starting point is the spark, which is the core of the business, depicting passion. The spark continues to form transmitting lines in perspective. The unit denotes the transmission of electricity from one point to other whilst illuminating the world around. The idea of the spark and transmitting lines arose out of the central thought – Transmitting Passion. Illuminating Life.

                                    Extension of Visual Expression

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Crafted with expertise - Godrej Tooling

Strategy
Godrej Tooling has the most advanced tool room in India today. Backed by a heritage of over 75 years, having top-class project management skills, design and service that is trustworthy and providing extraordinary tools that last for 3,00,000 shots when the industry standards are just for 80,000 shots.Today, with customers wanting world-class products and services, Godrej Tooling always meets their ever growing expectations.

Visual Expression
The visual metaphor is in the form of three concentric circles in Godrej Masterbrand colours. With the help of the visual expression, communication is seamless and effective. The visual expression will also enhance the core value reassuring the customer the promise to be achieved. The form is relevant to the scientific nature of the business. It has grooves and cuts and demonstrates the generic fundamentals of tooling business. It has the passion and is definitive. Our visual expression is a result of our brand thought- “Experts in the science of the before”.

                                         

                                Extension of Visual Language

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089  

Website: www.dmayellowworks.com

Constructing a brighter world - Godrej Construction

Strategy
Godrej Construction has always been environment conscious giving the best to its customers - giving importance to ecology. Brand Godrej Construction is known for being honest and trustworthy,and adhering to time & quality commitments and delivering the best to customers.
Today's customer wants quality in real estate and is conscious about location, service and the company's record. While he wants the best mix of all the above attributes, he also wants a trustworthy real estate developer.

Visual Expression
The visual expression is in the form of three squares with three dynamic bands in Godrej Masterbrand colours. The visual expression will enhance the core brand value reassuring the customer the promise to be achieved. Our visual expression is a result of our brand thought - “ The Hallmark of the Genuine”.
“Genuine” is expressed by the square shape - which is pure, solid, confident and trustworthy. Square acts as a pivot through which the continuous dynamic band runs giving a sense of space adding value to the context. Transparency is added to enhance the core value. Visual expression is inspired from the lines, shapes and forms of architecture.

 

                                                Extension of Visual Language

Contact: Mumbai:+91-022-40406767  Delhi:+91 11 26548089

website: www.dmayellowworks.com

Amplifying the Nutrine Maha Proposition

Brief: The brief required DYW to revive the Nutrine Maha Lacto brand by first re-creating the Maha logo as also renewing the packaging in line with its newer , younger, fuller proposition of amplifying joy.

DYW Intervention: Redefining & Reviving the Maha Lacto brand to a more contemporary and versatile platform wherein DYW defined the overarching architecture that would come into play across variants. The New Maha Lacto is younger, more vibrant and pronounced while borrowing from brand assets already established in the consumer’s mind. DYW went on to create secondary packs - the silent salesmen on the shelves with an innovative yet resonant architecture. This helped bring forth attributes of taste, appeal in addition to glorifying the brand.

Contact: Mumbai:+91-022-40406767 Delhi:+91 11 26548089

website: www.dmayellowworks.com

HERSHEY’S engaging retail intervention and structure design by DYW

•Problem:Hershey’s Syrup, a key brand in the Godrej Hershey Beverages portfolio found its sales stagnating. Research led to insights wherein the most frequent purchases were made by customers using Hershey Syrup with Milk. Taking forward this key learning, the GHL team wanted to design an innovative secondary pack that could communicate and educate the consumer of the alternate ways to use Hershey’s Syrup. Given the internationally standardized design of the primary, which strongly cued dessert topping, it was imperative to design a secondary sleeve that helped dispel its limited dessert topping usage.

•Solution:The DYW team in view of the niche market the brand enjoy, designed a structure that helped highlight elements of the iconic form of the primary bottle by designing a sleeve showcased the neck and cap of the bottle. The design of the box was crafted akin to a print ad wherein we used the key message of bringing out exciting opportunities of Milk and Hershey’s Syrup . Appealing images of Hershey recipes were shot and used to highlight the Hershey’s Syrup plus milk wonders. The BOP highlighted simple 3 step recipes with key messages to lure the consumer into trying Hershey Syrup with Milk. The recipe at BOP served as a hook to showcase the simplicity of the process to add Hershey’s Syrup to daily consumption. A special recipe booklet was designed which would be given free with every box.

•Achievement:The DYW team, went on to design visibility tools for the new packaging for in store communication which included attractive FSU’s and pillar branding that led consumers to the pack and helped them engage with the all new experience of Hershey’s Syrup.