Strategy
The industry today is rapidly evolving in face of newer technologies and new entrants. From focusing primarily on rationale led claims, the players within the industry are graduating towards offering a more progressive and comprehensive service set.Lineage claims are today being substituted with newer, richer propositions based on a deeper understanding of customer lifestyles and expectations.Thereby creating impetus for businesses to actively craft a more resolute approach in all aspects of customer business.
Visual Expression
Our visual expression stems out of our brand thought- “Perpetual Motion to guarantee you uptime”. Perpetual motion is best expressed by the Infinity ribbon which illustrates the endless and unbounded nature. The never ending aspect of the expression also signifies core promise of our brand- A promise of uptime. All the time. The texture of visual expression is inspired from the fundamentals of a Material Handling equipment. A Material Handling equipment has forks- and that is represented by ‘L’ in the visual expression. The continuity of this unit in infinity, forms the visual expression of Godrej Material Handling.
Extension of Visual Language
The industry today is rapidly evolving in face of newer technologies and new entrants. From focusing primarily on rationale led claims, the players within the industry are graduating towards offering a more progressive and comprehensive service set.Lineage claims are today being substituted with newer, richer propositions based on a deeper understanding of customer lifestyles and expectations.Thereby creating impetus for businesses to actively craft a more resolute approach in all aspects of customer business.
Visual Expression
Our visual expression stems out of our brand thought- “Perpetual Motion to guarantee you uptime”. Perpetual motion is best expressed by the Infinity ribbon which illustrates the endless and unbounded nature. The never ending aspect of the expression also signifies core promise of our brand- A promise of uptime. All the time. The texture of visual expression is inspired from the fundamentals of a Material Handling equipment. A Material Handling equipment has forks- and that is represented by ‘L’ in the visual expression. The continuity of this unit in infinity, forms the visual expression of Godrej Material Handling.
Extension of Visual Language
Contact:
Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089
Website: www.dmayellowworks.com
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