Kellogg's Chocos – Healthy Chocolaty Breakfast!

Brand Problem

•Kellogg's approached D Y Works to revamp the current pack in order to introduce the whole grain story and to make it more chocolatier.

•Client wanted us to take the whole grain story on the Back of Pack to communicate the benefits to the mothers (customer).

Brand Solution

•We studied the world of a kid and the mother and found merit in communicating the consumption cues on the front of the pack. This not only made the pack appetizing but also educated the customer about how it’s eaten.

•We introduced a chocolate swirl on the Front of Pack to make it look more yummy and indulging.

•Created a balance between the whole grain story and chocolatiness on the BOP

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Bringing Alive Godrej Storage Solutions

Strategy
The Godrej Storage Solutions product is created with the future in mind. Future environment, future trends and future concerns. The customers of Godrej Storage Solutions seek a gamut of advantages from their storage partners - lead time, safety, durability & maintenance. Most of the players in the category claim to be product specialists offering value for money. Godrej Storage Solutions needs to re-define the category asking customers to look beyond just lifeless ignorable boxes stacked in a warehouse.
Visual Expression
The visual expression will enhance the core value reassuring the customer the promise to be achieved. The barcode is the key identifier of any stock in the warehouse. It is what differentiates and brings alive the stock giving it an unique identity. The Godrej Storage Solutions visual expression finds its inspiration in this elemental identity that tags and identifies each stock – the barcode.At Godrej Storage Solutions, we believe all stock units are active participants of the business, and it is this core vision that helps us bring alive our business.

  

 

                                                   Extension of Visual Language 

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089  

Website: www.dmayellowworks.com

India's Leading Forklift Manufacturer - Godrej Material Handling

Strategy
The industry today is rapidly evolving in face of newer technologies and new entrants. From focusing primarily on rationale led claims, the players within the industry are graduating towards offering a more progressive and comprehensive service set.Lineage claims are today being substituted with newer, richer propositions based on a deeper understanding of customer lifestyles and expectations.Thereby creating impetus for businesses to actively craft a more resolute approach in all aspects of customer business.

Visual Expression
Our visual expression stems out of our brand thought- “Perpetual Motion to guarantee you uptime”. Perpetual motion is best expressed by the Infinity ribbon which illustrates the endless and unbounded nature. The never ending aspect of the expression also signifies core promise of our brand- A promise of uptime. All the time. The texture of visual expression is inspired from the fundamentals of a Material Handling equipment. A Material Handling equipment has forks- and that is represented by ‘L’ in the visual expression. The continuity of this unit in infinity, forms the visual expression of Godrej Material Handling.

                                 Extension of Visual Language

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Adding Spark to Godrej- Electrical & Electronic

Strategy
Godrej Electricals & Electronics are a symbol of strength,passion and experience for its consumers and clients.The customer seeks world class service and customized solutions which are uninterrupted and continuous. He seeks precision and an active team who takes initiative to deal with problems and solve them.Customers today expect service excellence and minimal down time.They trust companies which have quick response time and superior technology to address all their needs.

Visual Expression
The visual expression of Godrej Electricals & Electronics business has two elements.The starting point is the spark, which is the core of the business, depicting passion. The spark continues to form transmitting lines in perspective. The unit denotes the transmission of electricity from one point to other whilst illuminating the world around. The idea of the spark and transmitting lines arose out of the central thought – Transmitting Passion. Illuminating Life.

                                    Extension of Visual Expression

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Constructing a brighter world - Godrej Construction

Strategy
Godrej Construction has always been environment conscious giving the best to its customers - giving importance to ecology. Brand Godrej Construction is known for being honest and trustworthy,and adhering to time & quality commitments and delivering the best to customers.
Today's customer wants quality in real estate and is conscious about location, service and the company's record. While he wants the best mix of all the above attributes, he also wants a trustworthy real estate developer.

Visual Expression
The visual expression is in the form of three squares with three dynamic bands in Godrej Masterbrand colours. The visual expression will enhance the core brand value reassuring the customer the promise to be achieved. Our visual expression is a result of our brand thought - “ The Hallmark of the Genuine”.
“Genuine” is expressed by the square shape - which is pure, solid, confident and trustworthy. Square acts as a pivot through which the continuous dynamic band runs giving a sense of space adding value to the context. Transparency is added to enhance the core value. Visual expression is inspired from the lines, shapes and forms of architecture.

 

                                                Extension of Visual Language

Contact: Mumbai:+91-022-40406767  Delhi:+91 11 26548089

website: www.dmayellowworks.com

DYW infuses vibrancy & energy to Nestle BarOne's Brand Identity and Packaging graphics

The Situation
The Brand for a long while had been dormant with no media spends or packaging rejuvenations- However when the product formulation was undergoing a change the brand also needed a makeover

The Task
The new positioning for the brand "Kaafi Hai” was to be communicated through the identity & pack graphics

DYW Solution
DYW created a design which was about energy and solidity while being cool-Identity was made stronger to convey the Brand persona and the world it belongs to- Pack graphics were rejuvenated to keep BarOne heritage but category colors were added to infuse vibrancy & energy. The golden Choco-swirl base was created as an ownable property for the brand- Product shot was integrated into the branding innovatively
Overall, a new, contemporary, energetic and definitely more youthful look was created for the brand

Contact: Mumbai: +91-022-40406767 Delhi: +91 11 26548089
Website: www.dmayellowworks.com

Great Gifting by Nestle Selections

The Situation
Chocolate gifting during festive season is considered as a safe gifting
option due to its connect with all age groups and the symbolic "meetha"
value being built into the category
Nestle Selections is one of the major brands in this space and given the
nature of the category, they keep rejuvenating their range to bring in
newness

The Task
Nestle Selections gift pack range to be created such that it carries occasion specific cues. Also should have a premium look and feel to enhance the perceived value of the pack.

DYW Solution
We created a design that communicates festive cues and yet can be extended as a generic non-occasion specific gifting option. Light, ribbon & colors were used to infuse festivity.
Subtle usage of colors cued premiumness and the Chocolate pool was used to add to the appetite appeal

Contact: Mumbai:+91-022-40406767 Delhi:+91 11 26548089
Website: www.dmayellowworks.com

Thums Up - New Logo

DYW works with India’s largest selling carbonated beverage to reinterpret thunder
The task was to reinforce the brand values and assist the leader in its responsibility to take its consumer ahead in time. Though there wasn't any direct need for a rejuvenation exercise, the brand's leadership thought differently.

On carrying out an audit of the brand, its consumer and communication - DYW discovered the need for a contemporary boldness to enhance the brand’s core value of “more dum/power”.

The solution began by first rejuvenating the brand imagery subtly. Herein the need was to drop any clutter around the logo and provide a stronger and more forceful vocabulary.
What you will see in the market is a shedding of the thunderous shadow (which held it back, rather than propelled it forward), the fine tuning of the hand silhouette (from the workman like to a more youthful and relaxed silhouette) to a refinement of the typeface (from the archaic to the modern and contemporary). The change is also reflected in the baseline and the PVC bottle labels, which build on the masculinity and strength of the brand, making the brand vocabulary clearer, assertive and modern whilst remaining rooted.

This has led the brand's new summer 2009 campaign - supported with a forceful theme and promotion TVCs to achieve even a closer connect with its loyal audience.

Truly a leader taking its consumer ahead in time and consolidating it’s leadership.