The 100% Breakfast plan!

The Situation
Tropicana 100% was looking to launch a campaign with the new proposition of "Let's make breakfast 100%". Over and above advertising, the message needed to be conveyed at point of sale through an innovative solution

The Task
To communicate the new proposition "Let's make breakfast 100%" in an engaging manner across Modern Trade outlets keeping other brand guidelines in perspective

DYW Solution
We created a lobby kiosk which integrates the campaign's communication elements in a very subtle and effective manner, while keeping up with the premium imagery of Tropicana 100%. Over and above the graphics and structure design, a complete fabrication and deployment exercise for the same was carried out by DYW across 25 outlets in 6 cities.

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089
Website: www.dmayellowworks.com

Tasty Treat - Packaging Design

Tasty Treat Masti Magic and Ulta Pulta  are the private labels of Food Bazaar and fall under the snacking category.

The packaged snacks category was growing at approximately 25-30 per cent every year. Our challenge for Masti Magic and Ulta Pulta was to create disruption and leverage an entry into a saturated snacking category and induce novelty and excitement in the existing “chipping” scenario.

Considering  our  product  is stacked against the category leader and challengers our focus has been towards engaging the consumer’s palette to the tantalizing and trendy look and feel with a “Bindas Khao” attitude which resonates with our experimentative generation next.

The youthful interpretation and personification of the product has resulted in growth of consumer base and created a sense on ‘binging indulgence’.

To get packaging design for your snack brand, contact us > 

Farmer Brands - Logo Design

DMA Yellow Works has designed the new logo for Farmer Brands.

Farmer brands is committed to making India the largest producer of food in the world. They aim to provide the Indian food service and hospitality industries with the highest quality, fresh food products with a substantially lower time-to-market. Farmer Brands intends to do this by pioneering new advances in farming, uplifting the Indian rural community and thus becoming primary stakeholders in the development of the Indian agricultural sector.

Links

1. Farmer Brands Website 
2. Get your Logo Designed by DMA Yellow Works