The Situation
Tropicana 100% was looking to launch a campaign with the new proposition of "Let's make breakfast 100%". Over and above advertising, the message needed to be conveyed at point of sale through an innovative solution
The Task
To communicate the new proposition "Let's make breakfast 100%" in an engaging manner across Modern Trade outlets keeping other brand guidelines in perspective
DYW Solution
We created a lobby kiosk which integrates the campaign's communication elements in a very subtle and effective manner, while keeping up with the premium imagery of Tropicana 100%. Over and above the graphics and structure design, a complete fabrication and deployment exercise for the same was carried out by DYW across 25 outlets in 6 cities.
Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089
Website: www.dmayellowworks.com
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