The Situation
Real is a leader in the fruit Juice and nectar's market and was the first brand to launch gift packs in this category in Northern market and met with reasonable success. To leverage the novelty & variety factor, Real has been rejuvenating their gift packs range every year
The Task
To create gift pack range for Real Juices, integrating festive cues and visual representation of the brand, while communicating the "Health & Goodness" proposition of the product
DYW Solution
DYW extended the "Fruit Wave" brand element on the packs to create designs with "Celebration" & "Ganesha" as core thought. For the Rakshabandhan pack, same Fruit Wave were extended to create a rakhi to cue the specific festival
Overall a seamless Integration between the brand & festive cues with premium imagery for the packs was achieved
Contact: Mumbai:+91-022-40406767 Delhi:+91 11 26548089
Website: www.dmayellowworks.com
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