DY Works @ London Design Festival 2011

DY Works at London Design Festival

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DY Works at Comic Con Mumbai 2011

DY Works at Comic Con 2011

David Covell (Creative Director, JDK) at DYW

It was our pleasure hosting David Covell, Creative Director of Vemont Based design company - JDK. JDK has been involved with brand and communication design for some of the world best known brands including XBox, Vigin Mobile and Nike.

Our interaction with David Covell allowed us to understand the JDK brand design process. DYW also had the opportunity to share its own design process with David in an effort to identify areas of improvement.

This interaction marks the first of many design exchange programs that we at DMA Yellow Works hope to conduct. Our sincere thanks to David Covell and David Kemp from JDK for making this a reality.

Mother Pious Lady - A book Reading by Santosh Desai

It was an evening to remember. An honor for DMA Yellow Works to host Santosh Desai, columnist, observer and author of the "un-put-down-able" book - Mother Pious Lady - Making Sense of Everyday India.

Aptly put by Paritosh Joshi (who welcomed the author); the book presents palpable glimpses of everyday India woven together as a quilt. Each chapter selected by Santosh had the audience visualizing and roaring with laughter in their seats.

This is a must read for all who wish to laugh at simplest of traits that make us Indians. We at DMA Yellow Works had the good fortune to meet Santosh personally and hear about his motivation and discuss aspects of the book with him.

It will not be long before the "Itch" or the "Scooter" are once again reignited in the minds of Indian readers... and we have this gem of a book and its brilliant author to thank for it.

Links

1. Discussion about the event
2. Appreciation for Santosh Desai
3. Online Purchase of Mother Pious Lady