Nycil is the leader in the Rs.100 Cr prickly heat powder (PHP) market in
India.
The heritage brand has successfully adapted to the changing trends communicating prevention soothing and healing to fight prickly heat.
The Nycil brand needed a strong architecture revolving around the brands essence and positioning, with a vocabulary that bound the entire range, providing strong product differentiation.
The Cool Herbal variant also had to be designed to compete with other cooling PHP with a younger and livelier appeal
REDESIGN OBJECTIVES
To leverage the USP of soothing protection, contemporising the portfolio from the brand identity, mnemonics and overall brand architecture- In addition, complimenting this consumer category with cool and sensual feel from the previous aged cacti and prickly association.
The redesign was hugely successful with an inviting summer feel concept.
The sophistication of the new pack graphics gave the competition a prickly summer welcome. Budget conscious consumers too were lured at calm and refreshing feel of the talc.
Contact: Mumbai + 91-022-40406767 - Delhi: + 91 11 26548089
Website :www.dmayellowworks.com
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