Adding a refresher variant to the flavours of Taj Mahal tea

Brand Task:
The Taj brand team wanted to add a variant called Taj Masala to their Flavored range, which was designed by DY Works.
The variant needed to blend with the range architecture but yet be recognizable as a distinct variant.

Brand Solution:
We worked on two aspects one being a distinct color which will be the cue for Masala and the other being the ingredient story, both being the core design elements.
The orangish yellow color was selected since it best represents masala flavor and also it wasn’t used for any other variants in the range.
We crafted the design to maintain consistency with the previous packs while differentiating with the help of ingredient shot and the pack color.The entire range needs a uniform look and feel , & Taj Masala seamlessly fits into the range
The BOP was in line with the rest of the range educating the consumers and giving the required information and other mandates.

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Domex : The Master Blaster

Brand Task:
The HUL Domex team wanted to communicate its new product feature i.e it turns from white to green during usage. This new product feature leads to perceptions of efficacy in the minds of the consumer.
To make the pack more engaging and informative, but not cluttering the packaging.
Brand Solution:
DY Works studied the product (toilet cleaner) category and found out that Domex is the most de-cluttered pack in the category. However the messaging hierarchy was amiss and communication cues were weak.
Some insights that DY Works gathered from the consumer research were implemented for the packing graphics as well .Like the brand identity and the core pack color (blue) were retained as the consumers identify with it. Further we decided to showcase graphically the Indian and western style commode which was clutter breaking in itself for the category.
We explicitly worked on the layout of the pack ensuring a systematic messaging hierarchy and to be able to highlight the new product feature via an active green formula (nomenclature) depicted by scientific mnemonic which works well with the imagery of the brand, ensuring its core claim of killing all germs dead.
We followed a balanced approach in designing the pack since there was a need to communicate the functional benefits upfront and thus it was a mixture of core facts and aesthetics.

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Kellogg's Chocos – Healthy Chocolaty Breakfast!

Brand Problem

•Kellogg's approached D Y Works to revamp the current pack in order to introduce the whole grain story and to make it more chocolatier.

•Client wanted us to take the whole grain story on the Back of Pack to communicate the benefits to the mothers (customer).

Brand Solution

•We studied the world of a kid and the mother and found merit in communicating the consumption cues on the front of the pack. This not only made the pack appetizing but also educated the customer about how it’s eaten.

•We introduced a chocolate swirl on the Front of Pack to make it look more yummy and indulging.

•Created a balance between the whole grain story and chocolatiness on the BOP

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Bringing Alive Godrej Storage Solutions

Strategy
The Godrej Storage Solutions product is created with the future in mind. Future environment, future trends and future concerns. The customers of Godrej Storage Solutions seek a gamut of advantages from their storage partners - lead time, safety, durability & maintenance. Most of the players in the category claim to be product specialists offering value for money. Godrej Storage Solutions needs to re-define the category asking customers to look beyond just lifeless ignorable boxes stacked in a warehouse.
Visual Expression
The visual expression will enhance the core value reassuring the customer the promise to be achieved. The barcode is the key identifier of any stock in the warehouse. It is what differentiates and brings alive the stock giving it an unique identity. The Godrej Storage Solutions visual expression finds its inspiration in this elemental identity that tags and identifies each stock – the barcode.At Godrej Storage Solutions, we believe all stock units are active participants of the business, and it is this core vision that helps us bring alive our business.

  

 

                                                   Extension of Visual Language 

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089  

Website: www.dmayellowworks.com

India's Leading Forklift Manufacturer - Godrej Material Handling

Strategy
The industry today is rapidly evolving in face of newer technologies and new entrants. From focusing primarily on rationale led claims, the players within the industry are graduating towards offering a more progressive and comprehensive service set.Lineage claims are today being substituted with newer, richer propositions based on a deeper understanding of customer lifestyles and expectations.Thereby creating impetus for businesses to actively craft a more resolute approach in all aspects of customer business.

Visual Expression
Our visual expression stems out of our brand thought- “Perpetual Motion to guarantee you uptime”. Perpetual motion is best expressed by the Infinity ribbon which illustrates the endless and unbounded nature. The never ending aspect of the expression also signifies core promise of our brand- A promise of uptime. All the time. The texture of visual expression is inspired from the fundamentals of a Material Handling equipment. A Material Handling equipment has forks- and that is represented by ‘L’ in the visual expression. The continuity of this unit in infinity, forms the visual expression of Godrej Material Handling.

                                 Extension of Visual Language

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Adding Spark to Godrej- Electrical & Electronic

Strategy
Godrej Electricals & Electronics are a symbol of strength,passion and experience for its consumers and clients.The customer seeks world class service and customized solutions which are uninterrupted and continuous. He seeks precision and an active team who takes initiative to deal with problems and solve them.Customers today expect service excellence and minimal down time.They trust companies which have quick response time and superior technology to address all their needs.

Visual Expression
The visual expression of Godrej Electricals & Electronics business has two elements.The starting point is the spark, which is the core of the business, depicting passion. The spark continues to form transmitting lines in perspective. The unit denotes the transmission of electricity from one point to other whilst illuminating the world around. The idea of the spark and transmitting lines arose out of the central thought – Transmitting Passion. Illuminating Life.

                                    Extension of Visual Expression

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Crafted with expertise - Godrej Tooling

Strategy
Godrej Tooling has the most advanced tool room in India today. Backed by a heritage of over 75 years, having top-class project management skills, design and service that is trustworthy and providing extraordinary tools that last for 3,00,000 shots when the industry standards are just for 80,000 shots.Today, with customers wanting world-class products and services, Godrej Tooling always meets their ever growing expectations.

Visual Expression
The visual metaphor is in the form of three concentric circles in Godrej Masterbrand colours. With the help of the visual expression, communication is seamless and effective. The visual expression will also enhance the core value reassuring the customer the promise to be achieved. The form is relevant to the scientific nature of the business. It has grooves and cuts and demonstrates the generic fundamentals of tooling business. It has the passion and is definitive. Our visual expression is a result of our brand thought- “Experts in the science of the before”.

                                         

                                Extension of Visual Language

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089  

Website: www.dmayellowworks.com