Crafted with expertise - Godrej Tooling

Strategy
Godrej Tooling has the most advanced tool room in India today. Backed by a heritage of over 75 years, having top-class project management skills, design and service that is trustworthy and providing extraordinary tools that last for 3,00,000 shots when the industry standards are just for 80,000 shots.Today, with customers wanting world-class products and services, Godrej Tooling always meets their ever growing expectations.

Visual Expression
The visual metaphor is in the form of three concentric circles in Godrej Masterbrand colours. With the help of the visual expression, communication is seamless and effective. The visual expression will also enhance the core value reassuring the customer the promise to be achieved. The form is relevant to the scientific nature of the business. It has grooves and cuts and demonstrates the generic fundamentals of tooling business. It has the passion and is definitive. Our visual expression is a result of our brand thought- “Experts in the science of the before”.

                                         

                                Extension of Visual Language

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089  

Website: www.dmayellowworks.com

Constructing a brighter world - Godrej Construction

Strategy
Godrej Construction has always been environment conscious giving the best to its customers - giving importance to ecology. Brand Godrej Construction is known for being honest and trustworthy,and adhering to time & quality commitments and delivering the best to customers.
Today's customer wants quality in real estate and is conscious about location, service and the company's record. While he wants the best mix of all the above attributes, he also wants a trustworthy real estate developer.

Visual Expression
The visual expression is in the form of three squares with three dynamic bands in Godrej Masterbrand colours. The visual expression will enhance the core brand value reassuring the customer the promise to be achieved. Our visual expression is a result of our brand thought - “ The Hallmark of the Genuine”.
“Genuine” is expressed by the square shape - which is pure, solid, confident and trustworthy. Square acts as a pivot through which the continuous dynamic band runs giving a sense of space adding value to the context. Transparency is added to enhance the core value. Visual expression is inspired from the lines, shapes and forms of architecture.

 

                                                Extension of Visual Language

Contact: Mumbai:+91-022-40406767  Delhi:+91 11 26548089

website: www.dmayellowworks.com

Beyond logo

India Inc is finding compelling reasons to invest in corporate identity.
Arijit Barman / Business Standard Mumbai July 25, 2011, 0:49 IST

When the Burmans of Dabur approached DMA Yellow Works, now DY Works,  for a makeover of their corporate identity and brand, they wanted to actually drop the Banyan Tree from their logo. But DMA persuaded the promoters to rejuvenate the tree; tweaked the font and through a series of interventions that saw newer packaging, product extensions and communication, galvanised a more holistic change.

It took a survey of 10,000 people across the country for Sanjeev Goenka to step out of his father’s shadow and create a legacy of his own. He also wanted his new group corporate identity — RP-Sanjiv Goenka — to reflect the clear demarcation of the business empire between him and elder brother Harsh. “I had been wondering whether staying together could lead to a potential confusion between my son and nephew,” he candidly explains with heir apparent Shashwat next to him.

Indian Wins at Innovation in Media 2011 !

Four Indian entries have won at the recently held Internationalist’s Award for Innovation in Media 2011.DY Works (erstwhile DMA Yellow Works), Media Direction, OMD India and Lintas Media Group were the Indian agencies in the winners list this year. Thethird edition of the awards ceremony was held on 25 May in New York.

DY Works bagged the only silver medal among Indian agencies at the awards for their entry for Hershey’s chocolate syrup titled ‘You can do more with milk’. Media Direction’s entry for Siemens titled ‘New Age Content Co-Creation’ won a bronze in the same category.OMD India won a bronze for their entry titled ‘Johnson’s Baby Lories (Lullabies)’in the category of ‘A Local Brand or Service in a Local Market with innovative media solutions worthy of international adaptation or of world class standards’.

In the same category, Lintas Media Group also bagged a bronze for their entry – ‘Unit Trust of India
(UTI) presents Financial Advisor Awards 2010’.

What Works, Wins!

How DY Works won the Silver at the 2011 edition of 'The Internationalist Awards for Media Innovation' in New York, USA.

25th May, 2011, New York: DY Works, one of India's oldest and largest brand consultant and design house believe their credo strongly enough to put it in their name: 'solutions that work'. A fine example of this coming to life is how this affected Hershey's Syrup.

A product which typically works best with ice cream and was thus being sold as such was seeing stagnation in sales. Without much of an ATL budget to speak of changing consumer behavior to stocking (vanilla) ice cream in the refrigerator was as good as impossible. What the brand needed was some serious rethinking of its international strategy given the Indian context.

Enter DY Works: brand partners to Godrej Hershey's for the last 6 years .
After several interactive consumer immersions, brainstorming and client engagement sessions, the idea to shift consumer perspective was born.

'Do More With Milk': shift from the micro-niche vanilla ice cream topping to the ubiquitous milk. Ride the perennial mother child fight of enforcing milk consumption and position the brand as a camouflage. Make a chore for both mother and child fun and liberating.

Pack sleeves, Free Standing Units, Island Units, select modern trade was innovatively dressed up with the message seeing a spike in sales by 75% and growth in Rupee sales by 114%.

This was recognized and feted in the 3rd Annual Internationalist Awards for Innovation in Media. This award records international examples of best practices in media. Beating competition from countries which included Australia, Canada, Brazil, Germany, Hong Kong and the USA.This award is yet another reiteration of DY Works commitment to making a tangible positive difference to their client partners.

And a testimony to why they are named as they are!

Lead and Inspire a Design Team

Designers to Create Solutions that Work