Kellogg's Chocos – Healthy Chocolaty Breakfast!

Brand Problem

•Kellogg's approached D Y Works to revamp the current pack in order to introduce the whole grain story and to make it more chocolatier.

•Client wanted us to take the whole grain story on the Back of Pack to communicate the benefits to the mothers (customer).

Brand Solution

•We studied the world of a kid and the mother and found merit in communicating the consumption cues on the front of the pack. This not only made the pack appetizing but also educated the customer about how it’s eaten.

•We introduced a chocolate swirl on the Front of Pack to make it look more yummy and indulging.

•Created a balance between the whole grain story and chocolatiness on the BOP

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Bringing Alive Godrej Storage Solutions

Strategy
The Godrej Storage Solutions product is created with the future in mind. Future environment, future trends and future concerns. The customers of Godrej Storage Solutions seek a gamut of advantages from their storage partners - lead time, safety, durability & maintenance. Most of the players in the category claim to be product specialists offering value for money. Godrej Storage Solutions needs to re-define the category asking customers to look beyond just lifeless ignorable boxes stacked in a warehouse.
Visual Expression
The visual expression will enhance the core value reassuring the customer the promise to be achieved. The barcode is the key identifier of any stock in the warehouse. It is what differentiates and brings alive the stock giving it an unique identity. The Godrej Storage Solutions visual expression finds its inspiration in this elemental identity that tags and identifies each stock – the barcode.At Godrej Storage Solutions, we believe all stock units are active participants of the business, and it is this core vision that helps us bring alive our business.

  

 

                                                   Extension of Visual Language 

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089  

Website: www.dmayellowworks.com

India's Leading Forklift Manufacturer - Godrej Material Handling

Strategy
The industry today is rapidly evolving in face of newer technologies and new entrants. From focusing primarily on rationale led claims, the players within the industry are graduating towards offering a more progressive and comprehensive service set.Lineage claims are today being substituted with newer, richer propositions based on a deeper understanding of customer lifestyles and expectations.Thereby creating impetus for businesses to actively craft a more resolute approach in all aspects of customer business.

Visual Expression
Our visual expression stems out of our brand thought- “Perpetual Motion to guarantee you uptime”. Perpetual motion is best expressed by the Infinity ribbon which illustrates the endless and unbounded nature. The never ending aspect of the expression also signifies core promise of our brand- A promise of uptime. All the time. The texture of visual expression is inspired from the fundamentals of a Material Handling equipment. A Material Handling equipment has forks- and that is represented by ‘L’ in the visual expression. The continuity of this unit in infinity, forms the visual expression of Godrej Material Handling.

                                 Extension of Visual Language

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Adding Spark to Godrej- Electrical & Electronic

Strategy
Godrej Electricals & Electronics are a symbol of strength,passion and experience for its consumers and clients.The customer seeks world class service and customized solutions which are uninterrupted and continuous. He seeks precision and an active team who takes initiative to deal with problems and solve them.Customers today expect service excellence and minimal down time.They trust companies which have quick response time and superior technology to address all their needs.

Visual Expression
The visual expression of Godrej Electricals & Electronics business has two elements.The starting point is the spark, which is the core of the business, depicting passion. The spark continues to form transmitting lines in perspective. The unit denotes the transmission of electricity from one point to other whilst illuminating the world around. The idea of the spark and transmitting lines arose out of the central thought – Transmitting Passion. Illuminating Life.

                                    Extension of Visual Expression

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089 

Website: www.dmayellowworks.com

Crafted with expertise - Godrej Tooling

Strategy
Godrej Tooling has the most advanced tool room in India today. Backed by a heritage of over 75 years, having top-class project management skills, design and service that is trustworthy and providing extraordinary tools that last for 3,00,000 shots when the industry standards are just for 80,000 shots.Today, with customers wanting world-class products and services, Godrej Tooling always meets their ever growing expectations.

Visual Expression
The visual metaphor is in the form of three concentric circles in Godrej Masterbrand colours. With the help of the visual expression, communication is seamless and effective. The visual expression will also enhance the core value reassuring the customer the promise to be achieved. The form is relevant to the scientific nature of the business. It has grooves and cuts and demonstrates the generic fundamentals of tooling business. It has the passion and is definitive. Our visual expression is a result of our brand thought- “Experts in the science of the before”.

                                         

                                Extension of Visual Language

Contact: Mumbai:+91-022-40406767 Delhi:-1-91 11 26548089  

Website: www.dmayellowworks.com

Constructing a brighter world - Godrej Construction

Strategy
Godrej Construction has always been environment conscious giving the best to its customers - giving importance to ecology. Brand Godrej Construction is known for being honest and trustworthy,and adhering to time & quality commitments and delivering the best to customers.
Today's customer wants quality in real estate and is conscious about location, service and the company's record. While he wants the best mix of all the above attributes, he also wants a trustworthy real estate developer.

Visual Expression
The visual expression is in the form of three squares with three dynamic bands in Godrej Masterbrand colours. The visual expression will enhance the core brand value reassuring the customer the promise to be achieved. Our visual expression is a result of our brand thought - “ The Hallmark of the Genuine”.
“Genuine” is expressed by the square shape - which is pure, solid, confident and trustworthy. Square acts as a pivot through which the continuous dynamic band runs giving a sense of space adding value to the context. Transparency is added to enhance the core value. Visual expression is inspired from the lines, shapes and forms of architecture.

 

                                                Extension of Visual Language

Contact: Mumbai:+91-022-40406767  Delhi:+91 11 26548089

website: www.dmayellowworks.com

Beyond logo

India Inc is finding compelling reasons to invest in corporate identity.
Arijit Barman / Business Standard Mumbai July 25, 2011, 0:49 IST

When the Burmans of Dabur approached DMA Yellow Works, now DY Works,  for a makeover of their corporate identity and brand, they wanted to actually drop the Banyan Tree from their logo. But DMA persuaded the promoters to rejuvenate the tree; tweaked the font and through a series of interventions that saw newer packaging, product extensions and communication, galvanised a more holistic change.

It took a survey of 10,000 people across the country for Sanjeev Goenka to step out of his father’s shadow and create a legacy of his own. He also wanted his new group corporate identity — RP-Sanjiv Goenka — to reflect the clear demarcation of the business empire between him and elder brother Harsh. “I had been wondering whether staying together could lead to a potential confusion between my son and nephew,” he candidly explains with heir apparent Shashwat next to him.