What a Giving Without Accepting!

Last week  we had this dyworks bazaar wherein there were samples for sale, most of them were baby products.  Finding the products expensive nobody purchased them. What happened to those products then...where did it go?
“Give those samples to an orphanage” instructed one gentle lady.

I searched through the yellow pages for orphanage contacts, found many of them but one one of them were willing to accept baby products  and that was “ASHA SADAN”

 I scheduled a day for going to ASHA SADAN – a home to the children abandoned by their parents and most of them being GIRL child (mothers are not aware of women power in this century).

Getting to the children's home created excitement, what would it be and what would be the reaction of the  children  towards strangers.

Well, when I got there, handed over the samples to the social worker Ms.Rosy (she was indeed rosy as she was wearing a full red saree). She asked me if I would like to visit the children and I could not say “NO”.

Opening Of The Eyes

@7am:
First thing in the morning when I wake up, I see my new plant already dead..
Reason - I couldn't water it for the past two days, because I was going through my
menstrual cycle.

I questioned what kind of myths I have been living on and following….
something that takes away life!!

That very moment I decided that I shall break-thru these irrelevant myths, and watered my dead plant. (Hope it comes back to life).

@9am: I posted on my FB:

“Early morning I see two people standing in the middle of the road and fighting, blocking the road...creating traffic! And Amir..you talk about in your ads "jinko desh ki fikar ho!!" I guess your tag line should be "jinko insaano ki fikar ho!!"
Kyon ho muje aisse desh ki fikar Jahan insaan se badkar uske car ke scratches ho!!”

Well ..early morning two back to back life experiences...in my agony...I learnt a lot.

The question is..now what do I do with it?
I am not a news paper editor or an influential celebrity to raise campaigns. May be as a designer, in my small way with the right opportunity, I can create an awareness message 'Break The Myths'.

But more than that, firstly as a human being & as an individual I can definitely create a self awareness..and ask myself what thought system…am I living on!!

Do I choose to follow myths blindly and let go of a life?

Definitely choosing forgiveness would be better for those two people..who created inconvenience early morning to many others over an argument on who knows to drive better!!

Definitely waking up with deep realizations is healthier than just blindly living.

Thanks John for asking me to write a blog., Till yesterday I didn't know what was my topic.

And it's called 'Opening Of The Eyes'.

By
Mamta Saighal,
Jr, Creative Group Head,
DY Works

From Meh to ROFL- How Stand-Up has become the next big thing.

 I just finished watching YouTube FanFest and realized how far comedy has come in India.

Till a few years back, stand up comedy for me was a rogue video of Russell Peters that somehow found its way on my hard drive.

It was back then that I stumbled upon a podcast by All India Bakchod (AIB), and that was my first introduction to the emerging comedy ‘scene’ in India.
What I heard, I liked. So, I went looking for the podcast creators on Twitter. Soon, I had discovered other comedians and their 140 character updates has kept me in loop since.

I may not have a thesis on the state of stand up comedy in India, but I sure am in a position to make an inference or two.

Social media has played a major role in making English stand-up what it is today. And I don’t think them performers will deny it. First hand digital interaction with the present and prospective audiences, gauging the public sentiment, platform for views Et all make social media channels very important for these performers.

In fact, social media has given birth to a few comedians.

Once you start cracking people up on Facebook and Twitter & have a loyal fan following, you wouldn't mind trying your hand at comedy in 'Open mics', would you?

Enlightening Encept

This past weekend we decided to enhance our knowledge bank and visit the printing and production facilities at Encept and Accuprint. 

Below is our team’s take away from this visit.
 

"Take a Print. This is what we all say and do in our day to day lives. The fate of a designer and his designs depends solely on one word - PRINTING. We may produce the best of designs, using the best of ideas, but it all boils down to how's it going to turn out when printed. Offset or rotogravure, Four Color or 8. These and many such challenges confront us on a daily basis.

The Printing Process

Our visit to Encept Premedia (Vashi) turned out to be the perfect answer. The key members there gave us an insight into how they as an organization make the collaboration between the agency/brand and the printer seamless and convenient. The services that they offer seem to resonate with the daily requirements of a designer. From fetching the right printer for your design & printing requirements to sample making, adaptations and proofing. The most important point to be noted here was that they create a repository of printers for future reference, so that a pack printed 5 years later from another printer would still be close to the original. Also what was interesting was that one of the key members gave us a little insight into how colour frequency is measured and the way it is translated into vibrations which are used to etch the cylinders used for printing. We discovered that Encept has already partnered on a few projects with DY Works, and it was great to see the kind of quality that they reproduced.