Why Colour Matters In India

Why Colour Matters in India


Suma Joshi
GM - Marketing - DMA Yellow Works


The ripe purple of a ‘baingan’ ready to be turned into a bharta. A peacock fanning out its lustrous turquoise plumage in anticipation of a thundershower. From a slate gray sky heavy with the promise of the monsoon. A Gujarati Thali, a whole spectrum, with yellow dal, orange aamras, red chhundo, green chutney, pale cream kadhi. The vivid hues of a bandhani dupatta or a Kanjeevaram Sari. Even the Tricolour, our national standard, the Tiranga. Is there any aspect of our country that does not immediately invoke colour?

More of David Covell (Creative Director, JDK) at DMA Yellow Works

Earlier this month, we shared some images from a design workshop that was conducted by David at DMA Yellow works. Here is a video interview with David on design approach and tips for designers.

Puretta Retail FSU designed by DYW featured in Point of Purchase Magazine

Purely Present
Point of Purchase, November 2010, Page 10

Puretta, a new brand in the baby care category from the house of Grasim Industries Ltd. took to retail with this well designed FSU. Made of wood, sunboard and acrylic, the sheer highlight of the FSU is its design and visual appeal. The core proposition of the product being 'Natural Baby Wipes', the FSU has a background print of grey sky with birds and the shelves are shaped to resemble the branches of a tree and the cut out of a small  tweety bird is perched on the top shelf and flowers are placed on different shelves and the colour green gives it a natural look. The header has the brand ambassador's picture with the product and the annoucement of the product.

Each shelf carries a different variant and a creative cutout placed on the shelves talks about the variant. This one was sure a soothing treat to the eyes of the shoppers at Big Bazaar, Mumbai.

For similar retail solutions and FSU designs, contact DMA Yellow Works.
Contact:Mumbai:+91-022-40406767 - Delhi:+91 11 26548089
Website: www.dmayellowworks.com

Resources

1. Puretta Website - http://www.purettasmartmoms.com/
2. Point of Purchase Magazine - http://www.vjmediaworks.com/PoP/home.html

David Covell (Creative Director, JDK) at DYW

It was our pleasure hosting David Covell, Creative Director of Vemont Based design company - JDK. JDK has been involved with brand and communication design for some of the world best known brands including XBox, Vigin Mobile and Nike.

Our interaction with David Covell allowed us to understand the JDK brand design process. DYW also had the opportunity to share its own design process with David in an effort to identify areas of improvement.

This interaction marks the first of many design exchange programs that we at DMA Yellow Works hope to conduct. Our sincere thanks to David Covell and David Kemp from JDK for making this a reality.