All businesses want to create or manage their reputation, and online media or “digital marketing” plays an important role in achieving this objective. According to a report by E&Y on social media, top social media platforms used by businesses in India, today, are Facebook, Twitter, Youtube, Linkedin and blogs. However, most B2B brand owners feel that these platforms are not suitable for them. Here are a few alternatives beyond the Usual Social Media Suspects for B2B businesses.
1. Thought Leadership Through Online Communities