•Kellogg's approached D Y Works to revamp the current pack in order to introduce the whole grain story and to make it more chocolatier.
•Client wanted us to take the whole grain story on the Back of Pack to communicate the benefits to the mothers (customer).
•We studied the world of a kid and the mother and found merit in communicating the consumption cues on the front of the pack. This not only made the pack appetizing but also educated the customer about how it’s eaten.
•We introduced a chocolate swirl on the Front of Pack to make it look more yummy and indulging.
•Created a balance between the whole grain story and chocolatiness on the BOP
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