Retail Glossary – PARASITE

Richa recently introduced us to the term “Retail Parasite”. While we have always been designing these ‘wall hanging solutions’ for retail, the term ‘Parasite’ immediately caught my fancy. Read on to see why this would be one of my most recommended retail units for general trade as well as modern trade.



We need a new type of consumer classification

Continuing our evangelism of Brand Semiotics, here is our latest contribution to semiotics lead thinking in the Campaign magazine.

For more information on Brand Semiotics, please visit DY Works.