DY Works has been known for their talent and talent is bought by people.

We are talking about a creative creature.. called Arnab Roy, who was known in DY Works for his unique philosophy which is: 'LESS COMMON, MORE SENSE'.

A few of his stories talked about, Saving ants while having bath to relishing non-veg food to balance the biological cycle on this planet.

His famous 'Brit Accent' in his conversation made him approachable and friendly, well certainly setting a charming aura around him.

Arnab Roy, moved on... or rather grew from DY Works to take his philosophy of 'LESS COMMON, MORE SENSE' into his full-time profession.

He spreads his art in the form of badges, frames, cushion covers, etc.

To get connected to this Man Of Heart and ART.. please log onto :


Mamta Saighal
Jr Creative Group Head
DY Works


Imran Patel
Sr Creative Group Head
DY Works


Building Brands Through Regimens

 MxM India

I was at the supermarket on a recent weekend, replenishing some of my skin care products when I came across products to cleanse, exfoliate, and scrub, moisture as well as serums, pore refiners, and masks. These were sold in a range with specific instructions to use them in sequential order of 1, 2 and 3.

This got me thinking about the phenomenon of regimen. There has been an influx of products in the market, which seemed to be packaged as a combination deal, which will then provide optimum results.

Regimen speaks to an outcome that is in fact tangible, but only if the process is followed or as defined, regulated. It helps one get positive results, quite a motivator, indeed.

How has this come about?

Quite simply it is owing to enhanced disposable income. Based on this marketers have invested in product development and launched products that cater to these “new needs. They get to package a number of products with the promise of greater efficiency if used in combination. L’Oreal, Estee Lauder, Kiehls, Clinique are just some of the  brands that boast a cleanser, a serum and a moisturizer to be used in combination to get the desired results of beautiful, glowing skin.

Increased media exposure reinforces the focus on “glowing, flawless, youthful appearance” and consumers have a keen interest in additional products that will deliver. One cold cream doesn’t suffice. The consumer has access to and wants more for “perpetual youth”. Yesteryear’s cream has been replaced with serum, lotion, and sunscreen, and pore minimize or radiance boosters.

Amongst categories wherein regimen is more prevalent, skin care pops up as a top runner.

The study above shows that the online search is highest with regard to the skin care category.


Are You Actually Happy? Is Anyone?

Happiness is a subjective emotion. Everyone has different requirements that are tailor made to their personality in experiencing the feeling of joy. The concept of what exactly happiness is differs across a population. Some people find happiness in materialistic possessions, some in spiritual awakening and there are also some that don’t have a definition for it at all. There is no right or wrong when it comes to happiness just what one feels. The pursuit of happiness is a lifelong journey that isn’t complete till the day you die. I’m one who aims for the best, so I don’t desire an expensive watch, a beautiful home or a billion dollars. I want something more. Whenever I’m asked what I want most in life, I have one standard answer, “ At the end of the day I want to be able to look at myself in the mirror and be genuinely happy, I want to attain Nirvana.” The concept of ‘nirvana’ or salvation describes how you reach a point of ultimate satisfaction and are then cut off from your body form and worldly desires. ‘Nirvana’ is a concept I live by, I have it inked on my left arm. I worship it but I’m looking to breach it in one small way. I long to attain nirvana while alive, I have no idea how I would accomplish that because it opposes the very essence of the concept. I’d rather be a dreamer than a follower.

            Happiness is near impossible, it teases you. You think you want something; work hard to get it, on attaining whatever this prized possession is, your imagination immediately conjures up another desire or makes you confused as to why you had that desire in the first place. Many people’s desires are shaped by society, any materialistic possession serves as an example here. If one takes a step back and observes those around him, he will see one big machine. Almost everyone you know is going through life in the same way; school, college, money, marriage, kids, retirement. I find it amazing that out of all the possibilities in this huge world of ours we have narrowed down a basic cycle of life for all humans. The best part is we have done it without even knowing it. Our society is all about conformity; it’s a concept that is engraved into our minds from the second we are born. By this logic our desires are conformed with one and other. This one big conformed desire of ours forms it’s roots at the concept of materialism. But, look at the world today with war, terrorism, divorce, hunger, environmental destruction, economic instability etc. At the end of the day what can an expensive diamond necklace do for your spiritual well being, inner peace or for the general good? Might it be better the shift our desires based on another concept? Maybe peace or love?

The Andy Warhol Experience

A few months ago a bunch of us, mostly newbie’s, were given the opportunity to attend a screening of a documentary on the life of Andy Warhol. It was at Good Earth and was followed by a 3course meal.

None of us really knew who Andy Warhol was; we were honestly going for the free food.

As soon as we entered Good Earth, an aromatic breeze swayed us towards the scented candles lying on the counter. But we resisted and headed towards the cafeteria where the screening was held. We were seated just when the documentary was about to start.

We went on to enjoy a suave evening spent with connoisseurs of art and design, amazing food and ambiance. The event gave us the perfect opportunity to get accustomed with newer facets of design, says Sangeet.

So who was Andy Warhol?

Wishing Sheetal Sawant All The Very Best For Her New Venture!

Sheetal Sawant, who was working with DY Works for the past 6 and a half years has now moved on to setting up her own workshop of artifacts.

She is very talented in her sense of design which best suits the world of handicrafts.
We found her always, talking about how to make the 'Best out of Waste'...be it painting beer bottles, origami out of used paper, etc.

She did pursue her hobby of making pots from clay or doing mehendi for bridals... basically she loved doing a lot of DIY stuff.

Good at design work... now exploring the world of art in her own unique way.

We wish her all the very best in her new venture :)

Mamta Saighal
Jr Creative Group Head
DY Works