What is it about social media that can become indispensible for SME organizations to build their brand constructively? First off, social media is where social interactions take place in the virtual world, specifically the internet through mobile and desktop platforms. Some social media sites include Facebook, LinkedIn, YouTube, Quora, etc. SME’s using social media can avail of the following advantages.
- Directly connecting with your audience: Social Media is ALWAYS interactive. When you post something on social media, you will get responses to it directly from your target audience. You will be always connected with them.
- Reputation Building: Sustained presence on social media and relevant material posted online will improve your reputation both as a brand and as people in the know.
- Great Value for Money: If you have a limited budget, social media is for you. As opposed to any media, the pay per click concept is unique to social media. The investment that you put in social media is minimal and surgically targeted towards your audience. While traditional media is not easily quantifiable, social media content can be quantified accurately through efficient tools such as Google Analytics, Google Trends and several others. With this treasure trove of information, you can redesign your content to get better traffic into your content and make real-time conversions more regular.
THE SEARCH FOR THE HOLY GRAIL – SPADEWORK FOR YOUR SOCIAL MEDIA STRATEGYIndiana Jones didn’t just know where to find it. Finding your Social Media Holy Grail will require some spadework. Here are some pointers.
Know your audience: You have to first understand who exactly your target audience is. The first step to create an effective Social Media strategy is to have a clear picture of your end consumer. Chalk out the following details:
- Understand Demographics: Whether targeted towards male/female, their age group, they can probably a specific ethnicity, anything that will narrow down your target from the masses. Ideally, it should be ONE CHARACTER that exactly signifies your target audience. Let’s call him/her Alpha.
- Gather Topics of Interest: Now, Alpha will have specific topic of interest. It is in your interest to find out what are their likes and dislike. With this information you can choose your tone of communication and your overall strategy.
- Assimilate Response Behaviour: How do they respond with content that they like and things that they don’t like? Do they share with their friends? Ignore it? Go on and purchase? You can adapt your strategy according to these inputs.
- Use available resources: Google Analytics and Google Trends are great tools that will help you bottleneck your audience into a tight, concentrated group, who WANT your communication.