With the power of its thunderous lightning flash, Rin has become a household name synonymous with dazzling white clothes, for millions across the length and breadth of the country.
With its constant endeavour to cater to the growing aspirations of the Indian housewife, Rin has launched a washing machine specialist powder, Rin Matic for the fast growing number of washing machine owning Indian households.The brief was to reflect power, technology, expertise and premium appeal through its packaging. It needed to excite the consumer with the newness whilst maintaining the brands core values of superior cleaning, incomparable white clothes and self-confidence.
The pack graphics was enhanced using a washing machine look to ensure premium and technologically advanced positioning for the new variant. The new design strengthens the variant positioning while staying in sync with the rest of the brand portfolio.
Avantha Group is a business conglomerate in India chaired by Gautam Thapar. The US$ 3 billion company is one of India’s largest business conglomerates. Its businesses include power generation and distribution, power transmission and distribution equipment and services, paper and pulp, food processing, farming, forestry, chemicals, infrastructure, Information Technology and Information Technology Enabled Service (ITES), also referred to as Business process outsourcing (BPO).
As a hot beverage, tea is naturally a favourite during the cold season, though most people believe that hot tea is also a good thirst quencher in summer.
Research however shows that the consumption of tea comes down considerably in summer because of the hot season and tea in itself being a hot beverage - heating up the body system, sometimes causing acidity and so on.
With ingredients like "khus", fennel, mint Taaza Thanda' has been launched as a cooling 'hot tea' variant for the summers.
The new launch brings alive the positioning of "cools me down in the summer"!
Contact:+91 -022-40406767 Website:www.dmayellowworks.com