As a hot beverage, tea is naturally a favourite during the cold season, though most people believe that hot tea is also a good thirst quencher in summer.
Research however shows that the consumption of tea comes down considerably in summer because of the hot season and tea in itself being a hot beverage - heating up the body system, sometimes causing acidity and so on.
With ingredients like "khus", fennel, mint Taaza Thanda' has been launched as a cooling 'hot tea' variant for the summers.
The new launch brings alive the positioning of "cools me down in the summer"!
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