Rin Matic - Packaging Design

Rin launches a washing machine specialist

With the power of its thunderous lightning flash, Rin has become a household name synonymous with dazzling white clothes, for millions across the length and breadth of the country.

With its constant endeavour to cater to the growing aspirations of the Indian housewife, Rin has launched a washing machine specialist powder, Rin Matic for the fast growing number of washing machine owning Indian households.The brief was to reflect power, technology, expertise and premium appeal through its packaging. It needed to excite the consumer with the newness whilst maintaining the brands core values of superior cleaning, incomparable white clothes and self-confidence.

The pack graphics was enhanced using a washing machine look to ensure premium and technologically advanced positioning for the new variant. The new design strengthens the variant positioning while staying in sync with the rest of the brand portfolio.

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