DY Works took the idea of story telling and the concept of the idiom – ‘Long and Short of It’ to create a language that the brand can call its own.
Brand Task:
For a city that never sleeps and houses a variety of eat-out-options from all day cafe’s to fine dining to discos, pubs and lounges, the concept of a Gastrobar fitted the best to cater to the taste buds of foodies in the city. InterContinental – an ocean front boutique luxury hotel, in the heart of Mumbai’s business and financial hub making it a perfect plating.
DY Works was entrusted with this exciting brand identity project to deliver an identity that captures the true essence and mood of the restaurant. An unpretentious, casual and comfortable any time hang out that allows for stories to be born and relived
Brand Solution:
Our concept revolved around creating exciting and cherish able stories or table conversations and moments. We looked at the Idiom – The Long and Short of it, as a point of inspiration. The literal meaning , ‘The whole story, the most important point and the gist or sum of it all’ summed our core brand thought.We took the idea of story telling and the concept of the idiom – Long and Short to create a language that the brand can call its own.
For a city that never sleeps and houses a variety of eat-out-options from all day cafe’s to fine dining to discos, pubs and lounges, the concept of a Gastrobar fitted the best to cater to the taste buds of foodies in the city. InterContinental – an ocean front boutique luxury hotel, in the heart of Mumbai’s business and financial hub making it a perfect plating.
DY Works was entrusted with this exciting brand identity project to deliver an identity that captures the true essence and mood of the restaurant. An unpretentious, casual and comfortable any time hang out that allows for stories to be born and relived
Brand Solution:
Our concept revolved around creating exciting and cherish able stories or table conversations and moments. We looked at the Idiom – The Long and Short of it, as a point of inspiration. The literal meaning , ‘The whole story, the most important point and the gist or sum of it all’ summed our core brand thought.We took the idea of story telling and the concept of the idiom – Long and Short to create a language that the brand can call its own.
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