Power of 100 lemons lead to one clean swoosh

Brand Task:
A re-launch after 5 years for Vim bar by offering a strong consumer proposition of Faster Degreasing with the existing technology/formula.
Boost the product through more authoritative packaging graphics which communicate the proposition to the consumers

Brand Solution:
We revived the branding logo and extended the unit of single lime to a row of stacked limes, depicting the empowered impact of lime
The impactful swoosh further enforced by the power of lime portrayed through the strong rays of lime entering the vessel & acting as the most impactful degreasing ingredient.
The potent swoosh connoting the cleaning power of the brand in just one stroke with no efforts and consuming the least amount of time.
We have used  fresher and more vibrant greens (color) as compared to the current pack going under re-designing as the entire pack, right from visuals to color to text needs to be extremely obtrude and power driven.

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