There is the new boom in the market for the Green Tea category .Wanting to captivate on the opportunity The Taj team wanted to come up with its own Green Tea range.
The brand wanted to create a space for itself in the lifestyle space rather than in the health zone. The Taj green needed a new fresh look but had to be well aligned to the existing Taj architecture.
DY Works studied the Green Tea category extensively to pick the right lifestyle cues which have been interpreted on the pack via the ingredient and origin shots which are the main design elements driving the pack.
The visuals used to connote the variants of green tea were very well thought through and articulated in terms of aesthetics and simple interpretation.
We designed the pack on the lines of the Taj architecture maintaining delicacy and finesses via the Taj motifs and visual imagery.
The pack has been designed with a lot of aesthetic and sophistication value while keeping it flexible for extension to other variants within the category in the future.
The BOP has a very elegant touch to it, by the motifs and other design essence and maintaining the consistency with the FOP.