Indian Wins at Innovation in Media 2011 !

Four Indian entries have won at the recently held Internationalist’s Award for Innovation in Media 2011.DY Works (erstwhile DMA Yellow Works), Media Direction, OMD India and Lintas Media Group were the Indian agencies in the winners list this year. Thethird edition of the awards ceremony was held on 25 May in New York.

DY Works bagged the only silver medal among Indian agencies at the awards for their entry for Hershey’s chocolate syrup titled ‘You can do more with milk. Media Direction’s entry for Siemens titled ‘New Age Content Co-Creation’ won a bronze in the same category.OMD India won a bronze for their entry titled ‘Johnson’s Baby Lories (Lullabies)’in the category of ‘A Local Brand or Service in a Local Market with innovative media solutions worthy of international adaptation or of world class standards’.

In the same category, Lintas Media Group also bagged a bronze for their entry – ‘Unit Trust of India
(UTI) presents Financial Advisor Awards 2010’.

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