DYW Packaging Structure Innovation creates impact beyond Design for Mortein
The electric mosquito repellent category is seeing a lot of packaging innovation from players like Good Knight and All Out. Given the various substrate and structure innovations by these players, the Mortein Electrical pack seemed to be low on premiumness and accessibility cues.
Innovative packaging structures were to be suggested, keeping the practicality of the Indian retail market distribution in mind, to cue premiumness and enhance size impression for Mortein electrical pack.
DYW created an own-able structure that is clutter breaking and in keeping with logistical constraints, The structure shape aligned with the key graphic elements and thus enhances the shelf throw as well
Price point for the brand communicated effectively through the header unit, A unique side of pack provides room for additional communication with graphics that draw consumer attention to the new enhanced Mortien, even when stacked flat.
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