The Situation
The Brand for a long while had been dormant with no media spends or packaging rejuvenations- However when the product formulation was undergoing a change the brand also needed a makeover
The Task
The new positioning for the brand "Kaafi Hai” was to be communicated through the identity & pack graphics
DYW Solution
DYW created a design which was about energy and solidity while being cool-Identity was made stronger to convey the Brand persona and the world it belongs to- Pack graphics were rejuvenated to keep BarOne heritage but category colors were added to infuse vibrancy & energy. The golden Choco-swirl base was created as an ownable property for the brand- Product shot was integrated into the branding innovatively
Overall, a new, contemporary, energetic and definitely more youthful look was created for the brand
Contact: Mumbai: +91-022-40406767 Delhi: +91 11 26548089
Website: www.dmayellowworks.com
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