The Amul ads have been 'live' and still bring smiles to people's faces. DY Works presents and anthology of these icon ads created by Da'Cunha Associates - a 'living' collection -- which pushed the reader to engage and analyse rather than 'collect'.
The Amul hoardings are markers of Indian contemporary and popular history and have touched many lives. Read views of various eminent personalities like Amitabh Bacchan, Harsha Bhogale, Santosh Desai, Cyrus Broacha, Milind Deora, Rahul Dravid, Rajdeep Sardesai, Sania Mirza, Shobha De, Shyam Benegal, Sunil Gavaskar, Sylvester daCunha and of course Dr. Kurien -- who gave us a few words. The people behind the brand were roped in as well including Rahul daCunha, Manish Jhaveri, Anil Kapoor and Alpana Parida.
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