DY Works - An Outsider's Perspective

Is it an advertising agency? Is it a design house? Is it that space where creativity finds a home?  Or that room where strategy finds a platform?

As someone who has never been a part of the inner wheels of this elephant mechanism, the experience of visiting DY Works can be bizarre.  If you feel a trifle lost and largely overwhelmed, you are just experiencing the introduction anxiety which many face once they have crossed the glass doors into the main office.  The whispers from the cafeteria try to warn you of the energy which lurks in the corridors of the seemingly quite office space. Nothing can prepare you for the storm of thoughts and ideas which assault you upon entering the work space.

The passion behind every thought, the conviction behind every idea, and the greed for constructive criticism has you turning your mind over in attempt to be a part of the energized discussions. What at first glance looked like a chic, demure office space is now alive with activity. You long to belong. You resign to the idea of being a mere spectator of one of the most colorful carnivals and search for a sideline to retire to. At DY Works there are no sidelines.

Irrespective of whether you are a new recruit, an external consultant, a visitor or a client, you will find that space where you fit in so perfectly that you feel it was created with you in mind.

It is not a loud boisterous place which gloats about every idea which worked and did not. It is not filled with posters with wicked one-liners on the management or work ethics. It does not splash color like the world is about to run out of a couple of shades. Its demure, it’s subtle and it’s proud.

It is like a finishing school for Client thoughts.

It is where raw, half-baked ideas get processed through layers of understanding to evolve into a language which communicates with the desired TG.  The evolution of every thought follows an almost scientific process. Every space you step into you will find thoughts being doctored in their various stages of development.

It is a work space with an attitude which screams  “We’re fun people who take our work seriously.”

Contributed by Hitesha Deshpande, who is an avid blogger and author. DY Works had the pleasure of hosting her at our Mumbai office.

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