Brief: The brief required DYW to revive the Nutrine Maha Lacto brand by first re-creating the Maha logo as also renewing the packaging in line with its newer , younger, fuller proposition of amplifying joy.
DYW Intervention: Redefining & Reviving the Maha Lacto brand to a more contemporary and versatile platform wherein DYW defined the overarching architecture that would come into play across variants. The New Maha Lacto is younger, more vibrant and pronounced while borrowing from brand assets already established in the consumer’s mind. DYW went on to create secondary packs - the silent salesmen on the shelves with an innovative yet resonant architecture. This helped bring forth attributes of taste, appeal in addition to glorifying the brand.
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