Point of Purchase, November 2010, Page 10
Puretta, a new brand in the baby care category from the house of Grasim Industries Ltd. took to retail with this well designed FSU. Made of wood, sunboard and acrylic, the sheer highlight of the FSU is its design and visual appeal. The core proposition of the product being 'Natural Baby Wipes', the FSU has a background print of grey sky with birds and the shelves are shaped to resemble the branches of a tree and the cut out of a small tweety bird is perched on the top shelf and flowers are placed on different shelves and the colour green gives it a natural look. The header has the brand ambassador's picture with the product and the annoucement of the product.
Each shelf carries a different variant and a creative cutout placed on the shelves talks about the variant. This one was sure a soothing treat to the eyes of the shoppers at Big Bazaar, Mumbai.
For similar retail solutions and FSU designs, contact DMA Yellow Works.
Contact:Mumbai:+91-022-40406767 - Delhi:+91 11 26548089