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10.12.14

Harvard Business School Students to collaborate with DY Works and Reliance Retail for hands-on programme

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A team of students from the Harvard Business School will be working closely with DY Works and Reliance Retail India in January to understan...
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1.12.14

NAAM MEIN AAM HAI – WHAT’S IN A BRAND AND BRANDING!

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AN AAM SITUATION A brand is a brand is a brand – William Shakespeare*. So what is a brand? A brand WAS something that farmers and herder...
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21.11.14

THE HOLY GRAIL FOR SMEs – SOCIAL MEDIA FOR BRAND BUILDING

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The legend goes that if you drink from the Holy Grail, you will gain immortality. Translate that into the SME brand world, where organi...
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10.11.14

Differentiate or Die

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Charles Darwin wrote in his Evolution of species that genetic mutations allowed species to evolve. Those that evolved differently from t...
27.10.14

Brand Architecture Design as a Revenue Stream

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Brand architecture comprises of facets of a brand. An architecture is simply a representation everything that is owned by a brand across i...
12.10.14

Perception Management in Corporate Branding

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To begin with, Perception management is a term originated by the US military. Another term used for perception management is impression...
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17.7.14

What’s Trending in Football?

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5 things to keep in mind while posting about trending topics The 2014 FIFA World Cup has been a football lover’s dream. It has generate...
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